Drink the river and mountain
QINO SODA takes the aroma of a broken branch and transforms it into a soda drink, Connecting the mountains and water to expand the use of wood
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CATEGORY
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RESEARCH
How the new luxury movement will change shikohin experiences. Interview with business and culture designer Hiroyuki Anzai
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Creating a drink under the theme of “Drink the river and mountain” DIG THE TEA’s event for exploring Local x Botanical and the future of luxury drinks
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At the forefront of the sober curious movement: How the founder of NYC’s first alcohol-free bar is expanding the options and culture of ‘not drinking’
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At the forefront of the sober curious movement: Why so many people want to spend their nights at NYC’s first alcohol-free bar, “Listen Bar”
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Was Ki no Tsurayuki Japan’s first sober curious cultural icon? Tsunehiro Uno talks to Chinese literature scholar Ryota Fukushima
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BOTANICALS
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Harvesting chamomile and planting hops in our ongoing collaboration with PAYSAN Herb Farm in Ishikawa
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RESEARCH
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Looking at society through Yemen’s khat culture. Breaking a long held curse around shikohin: Interview with cultural anthropologist Reiko Otsubo
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Why do people seek out fragrances? Searching for seeds of new shikohin ideas through plant biology
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BOTANICALS
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Why Drinking Loses its Appeal to Gen Z: The Forefront of Alcohol-Free Movement Shaped by the Cultural Shift towards Sober Curious | Ruby Warrington
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The True Meaning of ‘Sober Curious’: What its Founder Discovered in the Quest for Sobriety | Ruby Warrington
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What will become of after work drinking parties? Consultant Takanori Sakaguchi and critic Tunehiro Uno explore the changing dynamics of work and alcohol culture
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The Japanese tea ceremony is installation art that combines physics, chemistry, knowledge and culture. Tea Master and Engineer Toru Ota
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Bringing back the joy of tea selection A new era of Japanese medicinal herbs and traditional tea culture
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Have dating apps turned love and relationships into a matter of preference?Philosopher Koichiro Kokubun discusses shikohin with college students
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RESEARCH
Everybody has small addictions Philosopher Koichiro Kokubun discusses shikohin with youth
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Bringing back unstrategic pleasure in leisure activities Similarities in games, food and drink that will enrich the world
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Focus on what is in front of you, not on what is on your phone. Exploring desire with philosopher Yoshihiro Tanigawa
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