RESEARCH
A delicious experience comes from more than just taste. Experimental food psychologist Yuji Wada on the true nature of flavor and preferences
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Photographer
Eichi Tano
Photographer
Last update: 2026.07.01
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20 Articles
RESEARCH
The growing crisis facing marine resources and what it means for the future of Japan’s seafood culture. An interview with Chefs for the Blue, Hiroko Sasaki
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RESEARCH
Series
Rethinking the Ethics of Shikohin Agriculture and Food Ethicist Kazuhiko Ota on the moral questions behind what we eat
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RESEARCH
Series
Deprivation Paved the Way for “Wabi Tea” and the Tea Ceremony. The Culture and Economics of Shikohin with Cultural Economist Naoki Ota
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RESEARCH
Series
The Three Foundations of “New Japonism”: What’s Driving the Global Success of Japanese Culture
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SESSION
Making wood into alcohol, Drinking the history of the tree.Rie Horie and the Forestry Research Institute explore the seeds of new shikohin ideas through plants
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Drink the river and mountain
How can we better enjoy the blessings of water from our forests?Learning about forests and water in Japan from Forested Watershed Management Professor Koichiro Kuraji
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RESEARCH
Series
Sustainable shikohin (luxury products) of the future Agricultural Economist Satoru Shimokawa on designing future norms through economics
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SESSION
Why do people seek out fragrances? Searching for seeds of new shikohin ideas through plant biology
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RESEARCH
Shikohin production starts with soil : Soil Scientist Fujii Kazumichi
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CRAFTS
The playful side of Japanese tea ceremonies Head of “Ossu Syugeibu” expresses shikohin and its experiences
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RESEARCH
Open the windows between your body and mind. Doctor Toshiro Inaba on avoiding addiction and living a positive life with shikohin
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CRAFTS
Aiming for “well-down” over “well-being” A tea ceremony with tension and release in Ochill’s Meditation Room
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RESEARCH
Innovative Creations in Cuisine, and Other Lessons from Working in Peru’s Globally Acclaimed Restaurant. Interview with Cultural Anthropologist Shu Fujita.
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RESEARCH
Humans and Gardening: a Hassle-Filled Yet Inseparable Relationship. Interview with Gardener and Art Scholar Tomoki Yamauchi
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CRAFTS
Made with Iron and Comfort. A Look into a Craftsman’s Hideout and the Art of Fusing Nostalgia and Practicality
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CRAFTS
Hot Spring Therapy, Anyone? The ‘Rockefeller of Japan’ Looks at Making Toji Accessible Around the World
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CRAFTS
What Color are Cherry Blossoms in the Winter? A Designer Blurs the Line Between Life and Nature
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